The Great Resignation: How to Retain Your Best Employees in a Competitive Job Market

The Great Resignation: How to Retain Your Best Employees in a Competitive Job Market

The job market has been growing more and more competitive in recent years, and now there's a new trend that's making things even more challenging for small businesses: the Great Resignation. As employees leave their current jobs in search of better opportunities, it's more important than ever for small businesses to focus on retaining their top talent. But how can you keep your best employees happy and motivated in a competitive job market? Here are some strategies to consider:

1. Offer Competitive Compensation and Benefits

One of the most important factors in employee satisfaction is compensation and benefits. To retain your best employees, it's important to offer competitive salaries and benefits packages. Consider researching industry standards to ensure you are offering fair and attractive compensation packages.

Offering a competitive salary and benefits package is a crucial factor in retaining top talent. However, it's also important to offer more than just basic benefits, such as health insurance and retirement savings plans. Consider offering perks like flexible work hours, paid time off for volunteering, or on-site childcare. These additional benefits can go a long way in making employees feel valued and appreciated.

2. Provide Opportunities for Growth and Development

Employees are more likely to stay with a company if they see opportunities for growth and development. Make sure to offer professional development opportunities, such as training programs, mentorships, and leadership opportunities. By investing in your employees, you show that you value their contributions and want to help them succeed.

According to a study conducted by LinkedIn, 94% of employees would stay at a company longer if it invested in their career development. This shows just how important it is to provide opportunities for growth and development in the workplace. When employees feel like they're being invested in and that there is room for advancement, they are more likely to stay and contribute to the company's success.

3. Prioritize Work-Life Balance

In a competitive job market, employees are often looking for jobs that offer a better work-life balance. To retain your best employees, make sure to prioritize work-life balance in your workplace culture. Offer flexible schedules or remote work options, and encourage employees to take breaks and prioritize their well-being.

Encouraging work-life balance in the workplace can lead to more engaged and productive employees. According to a study conducted by the Society for Human Resource Management, organizations with a strong culture of work-life balance have higher employee retention rates and are more successful overall.

4. Listen to Employee Feedback

One of the most effective ways to retain your best employees is to listen to their feedback and act on it. Conduct regular surveys or one-on-one meetings to ask for feedback on workplace culture, processes, and initiatives. Take action on the feedback to show your employees that their opinions matter and that you are committed to creating a positive and supportive work environment.

Actively listening to and responding to employee feedback can help create a workplace culture where employees feel valued and appreciated. By showing that you care about their opinions and are willing to make changes based on their feedback, you can build a stronger, more engaged team.

The Great Resignation is a trend that is affecting small businesses across the country. Retaining your best employees is not only beneficial for your business, but it can also save you money in the long run. By offering competitive compensation and benefits, providing opportunities for growth and development, prioritizing work-life balance, and listening to employee feedback, you can increase employee satisfaction and retention rates in a competitive job market.

Ready to take the next step towards better benefits for your employees? Schedule a quick call with Hunter Shepherd today! In 10 minutes or less, you'll be on your way to improved benefits and big savings. Don't wait, hit the "Get A Quote" button now!"


  • "The Great Resignation: why employees are quitting in droves" by Sarah Foster, The Guardian
  • "Why Employee Retention Matters - and 7 Tips for How to Do It" by Rachel Jay, Zenefits