Why a Patients’ Group Is Celebrating a Health Care Executive Order—and Why It Matters for You

Most billboards are selling fast food, lawyers, or streaming shows.
But these are different.

A national patients’ group recently launched a billboard campaign praising an executive order from a few years ago—one that forced hospitals and insurers to start publishing real prices for medical care.

That probably sounds boring.
But if you run a company, it should make you stop and think.

Because price transparency in health care might be the most practical reform in decades—and it’s already changing how smart employers manage their plans.

What They’re Celebrating

The executive order in question was simple in concept: make hospitals and insurance carriers disclose their prices up front, in a way people can actually use.

It didn’t promise to fix everything. But it aimed at the core problem: lack of visibility.

And it moved the conversation toward something health care desperately needs—accountability.

It didn’t get much press. But groups like PatientRightsAdvocate.org called it “radical in a good way.” Not because it was flashy, but because it was functional.

Why Transparency Still Feels Radical

In most areas of life, we expect to know what something costs before we pay for it.

But health care has long operated under a different logic:
Get the service first. Get the bill later. Good luck understanding it.

For employers, that’s not just frustrating—it’s expensive.

When your team doesn’t know what care costs (or where to find the best value), you end up with wide price variation, unpredictable claims, and renewals that climb whether usage went up or not.

That’s not a strategy. That’s a guessing game.

Where It’s Starting to Work

Price transparency isn’t a magic bullet. But it’s a starting point for better design.

Over the last decade, we’ve helped businesses use clear pricing to:

• Guide employees toward better-value providers
• Pre-arrange complex care at fixed, fair prices
• Avoid surprise bills and reduce friction at every step

And the results speak for themselves.

When pricing is visible and options are structured around value, costs come down—without cutting benefits.

It’s not theory. It’s execution. And it’s already saving businesses thousands per employee.

What to Do With This

You don’t need to be an expert in health policy to make a better plan.

But you do need to know whether your current setup gives employees a fair shot at understanding what they’re walking into.

Most plans don’t.

If you want to explore what transparency could mean for your company—whether that’s care navigation, pricing structure, or plan design—we’ve got the data and tools to help you see it clearly.

Curious how transparency could change your numbers?
We’ll run the analysis and show you what’s possible—on your terms.